Tree Care with Empathy
Designing the business website for ViTree tree care with Elementor and WordPress. Creating custom illustrations and a parallax effect to enter the forest like an arborist climbing a tree.
ViTree is a treecare business founded by the arborist Vito Cordasco in Basel Switzerland.
Arborists often need to climb trees during their day to day work. This lends itself pefectly to the visual language of having the entire page be represented by a tree from treetop to root.
Parallax Scrolling Effect
To create the illusion of depth when scrolling down into the forest, different layers of the forest had to be created, with one central tree as the main focel point. The entire forest was built from single tree assets provided for free by Openclipart.
The site has been create with WordPress and the Elementor page builder.